Primary Research

Our primary research capabilities cover a full spectrum.

Primary Research Complete Research Capabilities

Category, shelf, space, and SKU analysis can provide much of the data needed to grow, but primary research can help to clarify shifts in customer behavior and attitudes.

  • Category and Customer Segmentation Analysis
  • Decision Pathways
  • Qualitative Focus Groups
  • Satisfaction and Customer Loyalty
  • Purchase Conversion and Behavioral Modeling
  • Attitude and Usage
  • Full Range of Quantitative Studies


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